Originally from Halifax, Nova Scotia, Geoff has spent the last seven years honing his craft at EA, where he started his gaming career as an intern in analytics on 2016's The Simpsons: Tapped Out, quickly broadening his skills into monetization and LiveOps.
He started a new chapter of his life when EA moved production of The Simpsons: Tapped Out to Austin in 2018 and played a key role in the game's profitability as the only Product Manager on the team.
In 2019 Apex Legends launched and reignited Geoff's passion for shooters. He later joined Respawn to help crystalize the Apex live service and, while there, had the privilege of learning from some of the best shooter designers in the world. In 2021 Geoff joined the Apex Legends mobile team to bring Apex to life for billions of mobile players worldwide.
Geoff lists his most profound gaming experiences as EVE Online, RuneScape and Escape From Tarkov, as they all offer deep player agency and ownership. He is excited to join Koin Games and explore Web3 as a tool to reimagine what player ownership means.